Microsoft (MSFT) announced this morning that they purchased affiliate marketing comparison engine JellyFish.com. JellyFish gives its customers a cut of advertising revenue from retailers, offering a rebate on purchases made through the site. In this way, JellyFish acts very similar to other popular “cash-back” affiliate websites like eBates, FatWallet, and Cashbaq.

What’s cool to note about JellyFish.com is that the company launched around the same time (June 2006) as Shogging.com - Pepperjam’s social shopping engine. Pete Cashmore from Mashable.com did a nice write-up about Jellyfish and Shogging HERE.

I couldn’t find any details about what Microsoft paid for JellyFish, but JellyFish did take on a $5 million round of VC financing a few months ago so it’s safe to say the price tag was north of that number - My guess is the price tag was probably in the $15-20 million range - it could be more or less, but that’s just a guess. I’ll also mention that I’ll bet that JellyFish wasn’t purchased because of revenues, but because of their impressive use of Web 2.0 technology.

Congrats to our friends from JellyFish!

This entry was posted on Tuesday, October 2nd, 2007 at 1:31 pm and is filed under Uncategorized, search-engine marketing, affiliate marketing, Jellyfish. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.