Read about Pepperjam Today on Forbes.com
Forbes.com broke a story today entitled, “Click Fraud Goes Viral.” The article was written by Andy Greenberg.
The article is based on a recent study by Click Forensics that revealed that the percentage of clicks on online ads that were fraudulent climbed to 15.8% in the second quarter of 2007, an increase of a full percentage point in just three months. And the volume of fraudulent clicks found on online content networks like Google Adsense and Yahoo Publisher Network is more disturbing: 25.6% of those clicks were bogus, compared with 21.9% at the end of last quarter.
I was quoted and Pepperjam was referenced several times in the Forbes article. Check it out HERE.
Thanks to Andy Greenberg for using me once again as an authority in his excellent articles!
Today’s article comes off the heels of an article earlier in the week featuring Pepperjam on CNNMoney.com - that article delt with making money from search arbitrage.
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July 27th, 2007 at 6:40 pm
As an advertiser the first thing you should do about click fraud is log conversion data separately for each network you are purchasing ads from. Using click auditing software is an additional option that is not very difficult to implement.
Unfortunately I am hearing increasing reports of click fraudsters performing automated actions to give the illusion of real visitors. That is bad news for advertisers who are collecting leads rather than measuring conversions by valid credit card sales.